🌎 Global Marketplaces
While many of the marketplaces listed throughout
this guide sell into multiple international markets,
there are a number of sites that have a global
presence.
In fact, there’s a chance you may already be selling
on one or more of these marketplaces domestically,
which would make the process of expanding
internationally even easier.
Do keep in mind, however, that the commission
rates and additional fees listed below may differ
from country to country, even for the same
marketplace, so you will need to familiarize
yourself with this before making any decisions.
1. Amazon
Available in the Following Countries
🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇩🇪 🇳🇱 🇦🇺 🇲🇽 🇯🇵 🇨🇦 🇺🇸 🇮🇳 🇨🇳 🇧🇷
United Kingdom
France
Spain
Italy
Germany
Netherlands
France
Australia
Mexico
Japan
Canada
United States
India
China
Brazil
Product Categories Include
Clothing and Accessories
Electronics
Food and Beverage
Vehicle Parts and Accessories
Homeware
Sports
Health and Beauty
Jewellery
Baby
Toys and Games
Commission Structure:
5–20% (Category Dependent)
Active Users:
304 Million
Monthly Fee:
$0–35
Additional Fees:
Potential variable closing fee
Fulfillment Options
Amazon sellers have the option to either fulfill their orders
themselves, or through Amazon’s fulfillment service, FBA.
Sellers can choose to use FBA only for certain products, in
turn benefiting from a Prime eligible status and outsourced
fulfillment & customer service. Sellers can also use FBA to
ship orders from other channels.
Key Benefits
Thanks to Amazon’s extensive reach and recognizable brand,
merchants are able to access a huge potential customer
base. What’s also great is the ease in which sellers can sell
into new, international markets.
Marketing Opportunities
Amazon Sponsored Products is an advertising programme
that allows you promote your listings by bidding on relevant
keywords. Your ads will then be eligible to appear in a range
of placements across the site and you will only be charged on
a cost-per-click basis.
Additional Information
In addition to Amazon’s commission rates (Referral Fees),
sellers can either pay a monthly subscription fee of $35 with
a Pro Seller Account, or alternatively pay $1.5 for each item
that is sold as a Basic Seller. When selling books, music,
videos or DVDs, sellers will also incur a variable closing fee.
2. Ebay
Available in the Following Countries
🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇩🇪 🇳🇱 🇦🇺 🇲🇽 🇯🇵 🇨🇦 🇺🇸 🇮🇳 🇨🇳 🇧🇷 🇧🇪 🇸🇬 🇮🇪
United Kingdom
France
Spain
Italy
Germany
Netherlands
France
Australia
Mexico
Japan
Canada
United States
India
China
Brazil
Belgium
Singapore
Ireland
Product Categories Include
Clothing and Accessories
Electronics
Vehicle Parts and Accessories
Homeware
Sports
Health and Beauty
Jewellery
Baby
Toys and Games
Commission Structure:
7–11% (Category Dependent)
Active Users:
167 Million
Monthly Fee:
None
Additional Fees:
Insertion fee & optional shop subscription
Fulfillment Options
eBay sellers have the option to fulfill their orders
independently, or through eBay’s Global Shipping Programme
(eBay GSP). Sellers using the programme are required to pick,
pack and ship their parcel to eBay’s Global Shipping Centre
following an international order, where eBay will then handle
the international fulfillment and customer service.
Key Benefits
eBay is a great marketplace thanks to its worldwide presence,
huge customer base and various of tools and resources
for supporting domestic and international growth. The
marketplace also offers various programmes for international
Marketing Opportunities
Sellers have access to a suite of marketing tools; Promote
Your Listings (choose specific listings, select your rate
and only pay when a shopper clicks your ad and makes a
purchase), Promotions Manager (provide your customers
with exclusive offers and savings from your eBay shop) &
Markdown Manager (run specific sales on your store).
Additional Information
eBay sellers have the option to open an eBay Shop (fees
starting from $40.00), allowing them to benefit from better
branding opportunities and merchandising tools.
3. Etsy
Available in the Following Countries
🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇩🇪 🇳🇱 🇦🇺 🇩🇰 🇦🇹 🇨🇦 🇺🇸 🇳🇿 🇵🇱 🇫🇮 🇸🇪 🇧🇪 🇸🇬 🇮🇪 🇬🇷
United Kingdom
France
Spain
Italy
Germany
Netherlands
France
Australia
Denmark
Austria
Canada
United States
New Zealand
Poland
Finland
Sweden
Belgium
Singapore
Ireland
Greece
Product Categories Include
Clothing and Accessories
Homeware
Health and Beauty
Jewellery
Toys and Games
Handbags
Commission Structure:
3.5%
Active Users:
25 Million
Monthly Fee:
None
Additional Fees:
$0.20 per listing
Fulfillment Options
Sellers are required to fulfill their own orders when selling on
the Etsy marketplace.
Key Benefits
Sellers can benefit from Etsy Payment, an easy-to-use and
secure payment system which accepts a wide range of
payment methods, including credit and debit cards, PayPal,
Google Wallet, Apple Pay and even Etsy Gift Cards.
Marketing Opportunity
Etsy offers two paid advertising options to help sellers
promote their listings on the site: Promoted Listings and
Google Shopping. Promoted Listings enable sellers to
promote specific products within relevant search results on
the website and in the app. Etsy sellers can also optimize and
manage Google Shopping campaigns through Etsy.
Additional Information
Sellers can expand their brand with a custom Pattern
website. This specifically gives you two shops in one (your
Etsy store and Pattern site), as well as a custom URL and
beautiful design.
4. Fruugo
Available in the Following Countries
🇬🇧 🇫🇷 🇪🇸 🇮🇹 🇩🇪 🇳🇱 🇦🇺 🇩🇰 🇱🇺 🇦🇹 🇨🇦 🇺🇸 🇳🇿 🇵🇱 🇿🇦 🇷🇺 🇫🇮 🇵🇹 🇸🇪 🇧🇪 🇸🇬 🇮🇪 🇨🇭 🇳🇴
United Kingdom
France
Spain
Italy
Germany
Netherlands
France
Australia
Denmark
Luxembourg
Austria
Canada
United States
New Zealand
Poland
Finland
Portugal
Sweden
Belgium
South Africa
Russia
Ireland
Switzerland
Norway
Product Categories Include
Clothing and Accessories
Homeware
Health and Beauty
Toys and Games
Handbags
Sports
Baby
Electrical Appliances
Electronics
Food and Beverage
Commission Structure:
15%
Active Users:
25 Million
Monthly Fee:
None
Additional Fees:
2.35% fund processing fee
Fulfilment Options
Sellers are required to fulfil their own orders when selling on
Fruugo.
Key Benefits
Fruugo’s customer base spans 32 different countries and has
the ability to automatically translate product listings into 11
languages, convert currency and provide localized international
customer service making it an extremely popular marketplace
for sellers looking to reach international markets.
Marketing Opportunities
While Fruugo don’t currently offer any paid advertising
programmes, they do actively market their seller’s products
through a wide range of targeted email campaigns, as well as
on global comparison search engines and Google Shopping in
more than 20 countries.
Additional Information
Sellers are only required to supply product information in
their own domestic currency and language, as Fruugo’s
automatic translation technology will handle will localize
these listings across 11 different languages and currencies.
[END]
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