🇪🇺 European Online Marketplaces

Thanks to the UK’s close proximity to mainland Europe, it is
relatively simple for UK sellers to target European customers and ship
to these markets.

What’s also great is that there are various marketplaces, both niche and general, available to you to sell on, each offering an extensive reach
across the continent.

1. Allegro

Available in the Following Countries:

🇵🇱 🇩🇪

Poland

Germany

Product Categories Include

Electronics

Clothing and Accessories

Health an Beauty

Baby

Homeware

Vehicles Parts and Accessories

Commission Structure:

2–10% (Category Dependent)

Active Users:

9 Million

Annual Fee:

None

Additional Fees:

None

Fulfilment Options

Sellers are required to fulfil their own orders when selling on
Allegro.

Marketing Opportunities

Allegro offers various promotional options, including
featuring, highlighting, bolding and promotion on the product
category pages, as well as their daily deals and brand zone.

Key Benefits

Allegro is the largest eCommerce site in Poland, with over
9 million registered users and 18 million visitors to the site
each month. Thanks to its close proximity to other Eastern
European markets, it is also a great option for growth in
this region. Sellers on the marketplace also have access to
a dedicated support agent, as well as a brand zone, which
offers support and assistance.

Additional Information

In order to be successful when selling on the Allegro
marketplace, sellers are required to offer customer service
in the local language. It is also recommended that sellers
use a native speaker and avoid machine translation when
translating product listings.

2. Cdiscount

Available in the Following Countries:

🇫🇷

France

Product Categories Include

Electronics

Clothing and Accessories

Sports

Baby

Homeware

Food and Beverage

Electrical Appliances

Jewellery

Commission Structure:

5–20% (Category Dependent)

Active Users:

7.7 Million

Monthly Fee:

€39

Additional Fees:

None

Fulfillment Options

Sellers can choose to fulfill their products themselves, or
through Cdiscount Fulfillment. By opting for the latter, sellers
can benefit from logistics expertise, increased product
visibility, complete activity tracking and access to the
customer loyalty programme.

Key Benefits

Cdiscount is one of the largest marketplaces in France, with
around 11 million unique visitors each month, making it a
great option for selling to the French market. The marketplace
also offers competitive commission rates, as well as secure
and guaranteed payments. Customers also able to pay for
their purchases in 4 instalments, without impacting the seller.

Marketing Opportunities

The Pole Position Program (PPP) is a promotional service
offered to Cdiscount sellers to maximise communication on
the site. Cdiscount will adapt the solution package to meet
your objectives and you are even able to control your costs
with a cost-per-click model. Sellers can also benefit from
enhanced media exposure, thanks to Cdiscount’s regular
social campaigns, and TV, radio & newspaper advertising,
which boosts the brand’s visibility and improves seller
success.

Additional Information

While the Cdiscount marketplace is only currently in French,
all sellers have access to multi-lingual support. With regards
to commission, it’s also worth keeping in mind that a
minimum fee of €0.50 will be charged if the commission total
is lower than €0.50 excluding tax.

3. fnac

Available in the Following Countries:

🇫🇷 🇪🇸 🇮🇹 🇧🇷 🇧🇪 🇵🇹 🇨🇭

France

Spain

Italy

Brazil

Belgium

Portugal

Switzerland

Product Categories Include

Electronics

Consumer Accessories

Sports

Homeware

Electrical Appliances

Gaming Consoles

Tablets

Toys and Games

Commission Structure:

8–12% (Category Dependent)

Active Users:

20 Million

Monthly Fee:

€39.90

Additional Fees:

None

Fulfillment Options

Sellers are required to fulfill their own orders when selling on
the FNAC marketplace.

Key Benefits

As one of the most visited sites in France, not to mention
highly recognizable brands, FNAC is a great marketplace to
sell both new and used products on. Sellers can also benefit
from no listing fees, secure payment methods & exceptional
product visibility.

Marketing Opportunities

FNAC sellers have the opportunity to take advantage of
promotion on the home page and banners, visibility in email,
social and SEO campaigns, as well as visibility in FNAC’s
physical stores.

4. La Redoute

Available in the Following Countries:

🇫🇷

France

Product Categories Include

Clothing and Accessories

Handbags

Homeware

Jewellery

Commission Structure:

8–20% (Category Dependent)

Active Users:

11 Million

Monthly Fee:

€49.90

Additional Fees:

None

Fulfillment Options

Sellers are required to fulfill their own orders when selling on
La Redoute. Keep in mind that the marketplace requires all
sellers to provide parcel tracking.

Key Benefits

La Redoute is France’s most popular fashion and home
website, with an additional presence in over 26 countries
worldwide. Sellers have full control of product pricing,
delivery times and delivery costs, and can also provide
customers with multiple payment options including credit
cards, private cards, e-carte bleue or PayPal.

Marketing Opportunities

The marketplace offers various promotional tools including
an email newsletter, dedicated in-shop banners and ‘flash’
sales.

Additional Information

Sellers on La Redoute’s marketplace, LaRedoute.fr, also have
the opportunity to create their own shop. There are certain
requirements, however, including the need to provide locallanguage
customer service, supply an EAN as a product
identifier and provide pricing in Euros.

5. OTTO

Available in the Following Countries:

🇩🇪 🇧🇪 🇦🇹 🇱🇺 🇷🇺

Germany

Austria

Belgium

Luxembourg

Russia

Product Categories Include

Electronics

Consumer Accessories

Sports

Homeware

Vehicle Parts and Accessories

Electrical Appliances

Baby

Tablets

Toys and Games

Commission Structure:

15–50% (Category Dependent)

Active Users:

9 Million

Monthly Fee:

None

Additional Fees:

One-off €10,000 registration fee

Fulfillment Options

Sellers can either fulfil their products independently, or use
OTTO’s fulfillment service.

Key Benefits

After Amazon, OTTO is the second biggest eCommerce
company in Germany, with 9 million active customers. Sellers
also have access to both specific product and process
experts.

Marketing Opportunities

OTTO offer various advertising and communications services,
including on-site advertisement, social media, a customer
newsletter and branded online areas. Sellers are required to
negotiate fees with OTTO.

Additional Information

Sellers on OTTO are required to have a minimum of 100
products, previous experience selling online and the ability to
translate content into German.

6. PIXmania

Available in the Following Countries:

🇬🇧 🇮🇪 🇫🇷 🇵🇹 🇪🇸 🇩🇪 🇮🇹 🇧🇪 🇫🇮 🇳🇱 🇩🇰 🇵🇱 🇸🇪 🇳🇴

United Kingdom

Ireland

France

Portugal

Spain

Germany

Italy

Belgium

Netherlands

Denmark

Poland

Sweden

Norway

Product Categories Include

Electronics

Consumer Accessories

Sports

Homeware

Electrical Appliances

Tablets

Toys and Games

Jewellery

Consumer Electronics

Commission Structure:

5–22% (Category Dependent)

Active Users:

10 Million

Monthly Fee:

From £34

Additional Fees:

None

Fulfillment Options

Sellers are required to fulfill their own orders when selling on
Pixmania.

Key Benefits

Pixmania is another popular marketplace in France, attracting
around 8 million visitors each month looking for hi-tech
goods. By listing on this marketplace, sellers can in fact
reach customers from 13 additional European countries.
Sellers can also benefit from the site’s ultra-secure payment
system and 46 payment options for their customers.

Additional Information

Pixmania will provide sellers with translated content
for products that are included in their large multilingual
database. Sellers will be required to provide translated
information for products that are not in this database.

7. Price Minister

Available in the Following Countries:

🇫🇷 🇨🇭 🇧🇪 🇨🇦

France

Switzerland

Belgium

Canada

Product Categories Include

Electronics

Vehicle Parts and Accessories

Sports

Homeware

Toys and Games

Jewellery

Health and Beauty

Commission Structure:

4–22% (Category Dependent)

Active Users:

22 Million

Monthly Fee:

None

Additional Fees:

None

Fulfilment Options

Sellers are required to fulfil their own orders when selling on
PriceMinister.

Key Benefits

PriceMinister, part of the Rakuten group, boasts 22 million
member, with 9 million active monthly customers. The
marketplace itself extends beyond France, with around 6%
of its customer base coming from Belgium, Switzerland and
Canada.

Key Benefits

PriceMinister, part of the Rakuten group, boasts 22 million
member, with 9 million active monthly customers. The
marketplace itself extends beyond France, with around 6%
of its customer base coming from Belgium, Switzerland and
Canada.

Marketing Opportunities

Sellers are able to customise their store through
PriceMinister’s Super Boutique, while also having access to
marketing tools and support. The site’s Make a Wish feature
further allows sellers to cross-sell and upsell products, by
alerting the customer when a relevant product is available.

Additional Information

Requirements include being able to ship to France, manage
returns in Europe, offer English-speaking customer service,
as well as having a French bank account and a VAT number to
adhere to local sales tax requirements.

8. Realr

Available in the Following Countries:

🇩🇪

Germany

Product Categories Include

Electronics

Vehicle Parts and Accessories

Sports

Homeware

Baby

Health and Beauty

Clothing and Accessories

Electrical Appliances

Commission Structure:

9.9–12.5% (Category Dependent)

Active Users:

2.6 Million

Monthly Fee:

From €39.95

Additional Fees:

None

Fulfilment Options

Sellers are required to fulfil their own orders when selling on
Real.de.

Key Benefits

Aside from the 2.6 million active customer base, Real.de
(formally Hitmeister) is also a popular marketplace across
Germany due to the fact they don’t charge listing fees, they
provide exceptional customer service, and they offer legal
seller protection and various payment options.

Marketing Opportunities

Real.de sellers can choose from three different marketing
packages, in addition to benefiting from the marketplace’s
own marketing activities across various platforms.

Additional Information

For an additional €9.95 per month, sellers can include a link
from their Real.de account to their own online shop, providing
additional exposure.

9. Spartoo

Available in the Following Countries:

🇬🇧 🇮🇪 🇫🇷 🇵🇹 🇪🇸 🇩🇪 🇮🇹 🇫🇮 🇳🇱 🇩🇰 🇵🇱 🇸🇪 🇨🇭 🇭🇺 🇦🇹 🇨🇿 🇹🇷 🇷🇴 🇬🇷 🇭🇷 🇨🇳 🇧🇬 🇱🇹 🇸🇰

United Kingdom

Ireland

France

Protugal

Spain

Germany

Italy

Finland

Netherlands

Denmark

Poland

Sweden

Switzerland

Hungary

Austria

Czech Republic

Turkey

Romania

Greece

Croatia

China

Bulgaria

Lithuania

Slovakia

Product Categories Include

Clothing and Accessories

Handbags

Jewellery

Commission Structure:

15–20% (Category Dependent)

Active Users:

450 Million

Annual Fee:

From £35

Additional Fees:

None

Fulfilment Options

Sellers are required to fulfil their own orders when selling on
the Spartoo marketplace. It is, however, a requirement that all
sellers provide parcel tracking.

Key Benefits

Spartoo has an extensive reach across Europe, operating in
30 European countries, making it an ideal choice for fashion
sellers looking to expand across the continent. In fact,
Spartoo enables sellers to sell into all of the countries they
are present in through a one-click solution.

Marketing Opportunities

While Spartoo don’t offer any merchandising opportunities,
the marketplace does invest heavily in its own online
marketing, which in turn benefits their merchants.

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